Is your product great but not “the best”? Many businesses face the dilemma of having a good product with some industry-leading features yet still can’t seem to reach their sales goals. If this sounds familiar to you, don’t worry—there are plenty of ways to market and sell even if your product isn’t “the best.” In this blog post, Mark R Graham discusses different strategies and tactics you can use to help effectively promote and move more units of your product.
Mark R Graham On How To Sell Your Product If It’s Not “The Best”
When it comes to selling a product, many people think that the only way to be successful is to tout your product as being the “best.” While having the best product may help you get a leg up on the competition, it isn’t essential for success – and in fact, it’s possible to sell a product even if it’s not considered “the best.” Here are some tips by Mark R Graham for how to effectively market and sell a non-top-of-the-line product:
Focus On Benefits Instead Of Features – People don’t generally care about all of the individual features of a product; instead, they want to know what this particular item can do for them. By explaining the various benefits of a product, you can make it more relevant and appealing to potential buyers.
Create Urgency – You can create urgency around a product by offering limited-time promotions or discounts or highlighting its “limited availability” if there’s only so much stock available. This will encourage people to purchase sooner rather than later.
Be Realistic And Honest – Don’t try to oversell your product with exaggerated claims or false promises; instead, be realistic and honest about what it offers and how it compares to similar products on the market. People are more likely to trust brands that are open and transparent about their offerings.
Highlight Unique Selling Points – Even if your product isn’t the absolute best on the market, it may still have some unique selling points that make it stand out from the competition. Make sure to highlight these features or advantages in your marketing materials and on your product pages to draw potential buyers’ attention.
Curate Positive Reviews – We live in an age where customer reviews are one of the most powerful tools for influencing a buying decision. If you don’t already have any positive reviews or testimonials, reach out to friends and family who have purchased your product and ask them if they’d be willing to write something about their experience.
Offer A Money-Back Guarantee – Offering a money-back guarantee can help to alleviate any buyer’s remorse that people might feel when purchasing a non-top-of-the-line product. This way, they can be sure that they won’t be stuck with something that doesn’t meet their expectations.
Mark R Graham’s Concluding Thoughts
By following these tips by Mark R Graham, you can effectively market and sell a non-10/10 product, even if it’s not the “best” on the market. By focusing on its benefits and unique selling points, highlighting positive reviews, offering timely promotions or discounts, and providing customers with a money-back guarantee, you will be able to convince potential buyers of your product’s value.